after the election. how is it the president won? >> demographics, pure and simple. people want to talk about san day and all of these other things. when you look at the structure of electorate, i think he wins on september 6th, october 6th or november 6th. let me show you why here. this is the makeup of the american voting electorate. in 2004, 2008 and 2012, white to non-white. look at the -- it is a trend line. by the way, two or three points, keep going back. we went back to 2000, '96, unmistakable, the trend line here. what happened, mitt romney, fewer whites, mitt romney's campaign truly believed the electorate would look like 2008. did not believe it was going to look like what it ended up looking like which, of course you can the obama campaign. two states in particular show you how the dramatic changes. the state of ohio, moved from 83-17, white/non-white to 17/21. mostly african-americans in the northern part of the state. here is the state of florida. you want to know how president obama won the